Velvet Bow Dark Red M

This year, the bow gets the leading role

Part gift, part Christmas classic and certainly large enough not to go unnoticed: Scheulen’s dark red velvet bow brings instant warmth to festive decorating with its soft surface and deep colour. Size M measures 37 cm high and 31 cm wide, making it far more than a tiny ornament while its textile character keeps the overall effect pleasantly soft. Broad loops, two long trailing ends and a gathered centre create the familiar silhouette of a traditional gift bow. Velvet adds depth to the dark red shade, allowing the colour to shift subtly as the light changes. An integrated loop allows this Scheulen Christmas decoration to be hung as part of a festive display. Give it room on an Advent wreath, a decorative branch, a door or wall hook, or use it as a focal point within a larger Christmas arrangement. It feels rather like someone has wrapped the room itself as a present. Thankfully, without all the paper to clear up afterwards.

Dark red knows its way around Christmas

Red may be a Christmas favourite, but this deeper shade takes a more relaxed approach. Its rich dark red colour feels warm and can move easily between traditional and more pared-back festive settings. Fir greenery and natural wood bring out the bow’s classic side, while cream, smoked glass, black and restrained metallic tones give it a more contemporary setting. Velvet is particularly appealing alongside candlelight: its soft surface catches the light differently from glossy baubles or metal, adding another layer of depth to an arrangement. At 37 × 31 cm, the bow also works beautifully in places where smaller Christmas accessories can disappear. Display one as a focal point or repeat several throughout a room, perhaps along a staircase, amongst branches or as a recurring detail within your festive decoration.

From ribbons and floristry to 75 years of experience

There is a rather fitting reason for a bow to feel at home in the world of Scheulen. Founded in 1951, the family business began with seeds before developing an early focus on floristry supplies. Ribbons, wire, pine cones, Iceland moss and candles were amongst the products that helped shape its growing range. Over the decades, decorative objects, crafts, gifts and seasonal Easter and Advent pieces followed, and in 2026 Scheulen celebrates its 75th anniversary. That connection to floristry and seasonal decorating can still be felt throughout its Christmas collection today. At LIVOSY, we particularly like the freedom this gives you to create your own combinations rather than follow a fixed festive formula. A velvet bow, after all, does not need instructions about where it belongs. Just somewhere worth noticing.

One bow, rather a lot of possibilities

The dark red velvet bow works just as well on its own as it does within a larger Christmas display. Pair it with fir branches, natural wooden figures and candles for a warm, familiar mood, or introduce it amongst black and cream accessories as a confident splash of colour. Several velvet bows can also become a recurring motif, visually connecting different areas of a room. On an Advent wreath or within a generous branch arrangement, size M has enough presence at 37 cm high and 31 cm wide to make an impression without needing much else around it. A familiar Christmas bow suddenly becomes a wonderfully versatile seasonal accessory. And unlike the ribbon on a present, there is no need to cut this one open. It can simply return next December.