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Product information "Velvet Bow Red L"

Christmas has dressed itself in velvet

Red is certainly allowed a little more room at Christmas. Scheulen’s velvet bow in size L embraces that idea with its generous shape, vivid red colour and wonderfully soft velvet surface, bringing a distinctive textile accent to festive decorating. Measuring 33 cm high and 29 cm wide, it has plenty of presence without feeling visually heavy. Generously shaped loops, softly falling tails and a gathered centre create a dimensional silhouette, while light and shadow give the velvet a subtly changing appearance throughout the day. An integrated loop allows the bow to be hung from branches, wreaths, hooks or other suitable places. Against fir greenery, the vibrant red reveals its traditional Christmas character, while displayed against a quiet wall, on a decorative ladder or within a larger Advent arrangement, it takes on a more contemporary feel. It looks a little like an especially beautifully wrapped present. Except this time, the room gets the gift.

A red exclamation mark, without making too much noise

Size L is made for arrangements where the bow deserves more than a supporting role. At 33 × 29 cm, it can become a focal point on its own or be combined with smaller versions for a playful composition of different proportions. Its clear red colour pairs naturally with traditional fir greenery, pine cones and warm wooden tones, while cream and off-white give it a quieter, more contemporary setting. Black accessories or restrained metallic finishes introduce further contrast. Mixing textures is particularly effective: beside glass, metal or glossy Christmas baubles, velvet adds a soft textile layer to the arrangement. Candlelight suits it rather well too. The result is a Scheulen Christmas decoration that can begin with a familiar festive colour palette and end up feeling surprisingly modern.

A bow with a rather fitting family history

Ribbon has been part of the Scheulen story for a remarkably long time. The family business was founded in 1951, initially selling seeds, before customers increasingly began asking for floristry supplies such as ribbon, wire, pine cones, Iceland moss and candles. Over the decades, this developed into a broad range encompassing floristry, decorative objects, crafts and seasonal accessories. In 2026, Scheulen celebrates its 75th anniversary. Seen in that context, a generous velvet bow feels almost like a small connection between past and present: a familiar element from the world of floristry reimagined as a decorative Christmas accessory. We appreciate pieces like this at LIVOSY because they create atmosphere while leaving plenty of freedom to arrange, combine and rediscover them in a new setting each year.

The Christmas tree does not have to have all the fun

The red velvet bow can, of course, hang on the Christmas tree. But there is no reason to stop there. Add it to a generous Advent wreath, place it amongst abundant fir branches or use it as a red focal point on a door, wall or within a seasonal display. Several bows in different sizes create a recurring motif, visually connecting the tree, wreath and other areas of the room. At 33 cm high and 29 cm wide, size L works particularly well as the larger statement piece, while smaller bows can echo the idea elsewhere. Red, green and velvet already bring quite a lot of Christmas atmosphere to the room; sometimes there is little need to add much more. After the festivities, store it carefully and give it a new setting next year. A present that, for once, never needs unwrapping.

Product properties

Brand: Scheulen
Colour: Red
Manufacturer's colour: Red
Material: Velvet
Height: 33 cm
Width: 29 cm
Product type: Christmas decorations
Manufacturer information
Manufacturer name: H.U. Scheulen GmbH & Co. KG
Street: Trompeterallee
House number: 190
Postal code: 41189
City: Mönchengladbach
Country: Deutschland
Email: scheulen@scheulen.de