Taschen: 45th Edition
Coffee Table Book Logo Beginnings. Logo Modernism
A visual archive of ideas: “Logo Beginnings Logo Modernism” by TASCHEN brings together over 6,000 logos from early graphic design history. Across 512 pages, it reveals patterns, systems and the evolution of branding – perfect for design lovers and curious minds.
€25.00*
Product information "Coffee Table Book Logo Beginnings. Logo Modernism"
When a simple shape becomes a story
Sometimes all it takes is a circle, a line or a subtle rotation to create something unforgettable. “Logo Beginnings Logo Modernism” by TASCHEN captures exactly that moment. This coffee table book brings together over 6,000 logos from the early days of modern graphic design, offering a fascinating insight into how visual identities are built. Curated by Jens Müller, the book unfolds across 512 pages filled with symbols, marks and ideas that continue to influence branding today. The hardcover design, defined by a bold palette of blue, red, white and black, reflects the clarity and structure found within. With its compact size of 15.6 x 21.7 cm and a weight of 1.13 kg, it feels substantial yet approachable – perfect for both reading and display.
Design that suddenly makes sense
This is not just a collection of logos – it’s a visual exploration of systems and principles. Logos are grouped by shapes, patterns and design logic, allowing you to see connections that might otherwise go unnoticed. Circles meet rotations, structures meet repetition, and gradually you realise that great design rarely happens by chance. For anyone interested in branding, graphic design or visual communication, this book offers a refreshing perspective. It invites you to browse slowly, compare details and rediscover familiar forms in a completely new way.
A publisher shaping visual culture
For more than 40 years, TASCHEN has been known for books that combine knowledge with strong visual appeal. As one of the world’s leading art book publishers, TASCHEN consistently makes complex topics accessible without losing depth. “Logo Beginnings Logo Modernism” is no exception: carefully researched, clearly structured and thoughtfully designed. Its multilingual format (German, English, French) reflects its global relevance and makes it accessible to a wide audience.
A quiet companion for bold ideas
Whether placed on a coffee table, in a studio or on a shelf, this book blends seamlessly into its surroundings while adding a sense of inspiration. It pairs beautifully with other titles in art, photography or branding and quickly becomes a go-to source for creative input. You might open it for a few minutes – and find yourself lost in it much longer. That’s the beauty of it: it doesn’t just explain design, it quietly encourages you to create your own.
Product properties
| Brand: | Taschen |
|---|---|
| Series: | 45th Edition |
| Width: | 15.6 cm |
| Depth: | 21.7 cm |
| Weight: | 1.13 kg |
| Colour: | Blue, Multicoloured, Red, White |
| Manufacturer's colour: | Multicoloured, Red , White, blue |
| Year of publication: | 2025 |
| Product type: | Coffee Table Books |
| Author: | Jens Müller |
| Cover: | Hardcover |
| Number of pages: | 512 |
| Language: | English, French, German, Multilingual |
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